Much of the ideas and techniques shared here come from my
own experience and usually I try to get them to you just as I have created and
used it myself. I wanted to have a blog that I can send people who have just
heard me present one of my songs. As you know, people who visit your blog can search
the “archive” if you offer it, but I wanted a more direct way so they could
click a link on my web page and get to the post in the blog, and not have to
get to the blog and have to search. Remember one of the “rules” in my Web Improvement class: “When people are searching for something, make it quick and
easy for them”.
As mentioned, I am a singer and songwriter. You can go to a
web page now (www.terscott.com/sings)
and hear a few original pieces, wait until I reveal some earth shaking blogging
technique (maybe only a minor quake) or not at all. Let’s get started step by
step; it’s easy to do.
I composed my post in a Word document because I like the editing
tools there. This took me several hours to compose something you can read in
just a few moments at my newest blog: http://terryscottsings.blogspot.com.
You may know that I have and maintain 100 blogs on Blogger
alone. Blogger only allows 100 blogs maximum so I went to the bottom of my
blogs list and chose a blog that I don’t work on often (Blogger lists them in
order of the last time you’ve been working on or viewing them). I chose one
that was about Red Hot Peppers for Health, and deleted it. So, if you liked
that blog, sorry; you’ll have to find another or start your own!
Now that I only had 99 blogs (Everybody sing, “99 blogs on
the Net, 99 Internet blogs…”), I could start one that would now be in the number
100 position. I went through the process that I teach in the Master Blog Class
(in-class and online version) to create this new blog; just far enough to get
this post in. Time is of the essence. I will sing this song tomorrow and wanted to place this blog
address on my webpage that is mentioned on the flyer available at the event for
anyone interested. (They can then click on the blog address after being at the
web page).
Here is the picture of the flyer with the web page address
shown:
So now when people are at the webpage (www.terscott.com/memorysongs),
they can click on the link and get to the actual post. Here’s how I did that. (Remember
that you can do the same with a blog link to another blog. When creating a link
in your post, you highlight the word or words, click on the link button and
then type in, or copy and paste the address in the window that is shown, and
save it. If you are using a web site, you’ll need to do something similar in
the site’s “back room” where all of the html is done or have your web geek do
it for you).
If I were to simply use “http://terryscottsings.blogspot.com/”
as the address I would paste into the address link area, the “clicker” would
get to the blog and would have to search for the post. Realizing that some
people “stumble” upon this blog and each post I purposely try to choose
meaningful “search words and phrases" in the title, and in the content of the
post. I also use a label with each post that creates a “title” in the archive and for the
search engines. As the blog grows over time with many posts, that "title" is what those
going just to: http://terryscottsings.blogspot.com/
will see; it may be "hidden" and only the newest and recent posts are shown. The visitor will have to do a search for the
actual post. Are you with me so far? Sorry, I’m walking you through all of this, but I
want you to know the why and the how. Here is the how:
When at the home page of http://terryscottsings.blogspot.com/,
I then click on the label for the post where I want to copy the address. When
you click on: "On
the Other Side" by Terry Scott; The Story (which is the label
for this actual post) where I want the “clickers” to get to, notice that it
immediately changes the address from: http://terryscottsings.blogspot.com/
to http://terryscottsings.blogspot.com/2013/06/on-other-side-by-terry-scott-story.html.
This long address is now the exact address I need to use as my link to get
people to that exact post. (If you are visiting the blog before there are many
posts, as I’ve said, clicking on the link will get you to the first page; until
the more posts are added).
In an earlier post, I showed you how to take a long link
like http://terryscottsings.blogspot.com/2013/06/on-other-side-by-terry-scott-story.html
and condense it down to a much smaller one using www.tinyurl.com but because my website html
doesn’t “care” how long, and again, if I can use less steps to get the same job
done, I will. So, I will go to my website page, get into the html part and add
this link. Be right back….
OK, it’s done and the site page is now published; I'm back.
You can
now go through these same steps that I wanted to make happen. You can now use
the same steps in promoting your event, webpage, and blog; remember everything
works together!
Let’s say that you are at an event or otherwise get the
handout (shown above) about the song: “On the Other Side”. You decide to go to
my webpage (www.terscott.com/memorysongs) and listen, read, or maybe even later purchase some offering I may
have available before seeing and clicking on the “Learn the Story of “On the Other Side”
at Terry Scott Sings Blog blue box at the right; notice I didn’t state: “click
here”, it’s so cliché! And you proceed to the blog.
From there you’ll get not only to the blog, but right to the
specific blog post! Again, you might be saying: “another long winded article
from Ter Scott” but hopefully you also say “another way to get visitors to my
site and blog”!
Make it a great day, and keep blogging!
PS. If you have comments questions, be sure to leave them
below.
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